Co-op launches online hazard hotspot map for drivers

Co-op Insurance has today launched a new interactive map enabling drivers to spot England’s incident hotspots, so that they can best plan their driving routes.

The tool, Hazard Hotspots has been created in anticipation of an 18% increase in motor claims this Friday, as drivers hit the roads to secure Black Friday deals.*

Co-op’s tool allows motorists to input the postcode that they’re travelling from and that of their final destination to understand the distance, time it will take and the number of reported collisions which have taken place on that route, so that they can take extra care whilst driving.

Within the tool, routes are colour coded from yellow to orange to red based on the number of collisions reported to police forces across England in the last 12 months.

The tool uses the Department for Transport’s data relating to road traffic collisions, of which 123,353 were reported across England in the last 12 months.**

Of these, 25,157 occurred in London, 22,179 took place in the South East and 13,497 were reported in the East of England.

Rank Region No of incidents reported
1 London 25,157
2 South East 22,179
3 East of England 13,497
4 North West 12,727
5 Yorkshire and Humber 12,454
6 West Midlands 12,242
7 South West 10,640
8 East Midlands 9,865
9 North East 4,592

The Hazard Hotspot tool follows Co-op’s previous interactive map for drivers, Park Smart. The tool was created to allow motorists to see where most vehicle break-ins occur, enabling them to make safer choices when parking.

Nick Ansley, Head of Motor Insurance at the Co-op commented:

“Our claims data shows year on year that Black Friday’s sales do lead to greater traffic on the road and therefore, more incidents.

“Our aim is to help keep people safe on the roads and our new tool is another way we’re hoping to do just that. The new online tool will allow drivers to plan and make informed choices about their driving routes, where possible avoiding areas where most incidents occur.”